Introducing a cafe as part of the shopping experience, the goal of the new Brooks Brothers venture was to increase foot traffic and delight customers with the brand. I provided the brand identity and led the execution and cross-team collaboration through all facets of the project, from launch to expansion.









VIEW PROJECTS
Old Edwards Inn & SpaWebsite
Red Fleece CafeBrand Identity
MTV Brand Identity RefreshBrand Identity
Paramount+Identity
Winter Olympics on XfinityWebsite + Mobile
Sing 2 Holiday PromoCAMPAIGN
Fat Tire BeerCampaign
My Brooks RewardsBrand Identity
Brooks Brothers Brand CreativeBrand Campaign
Viacom Fast ForwardCampaign
Brooks Brothers Site RedesignWebsite + Mobile
Book Jacket DesignDesign + Illustration + Lettering
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