Brooks Brothers Red Fleece Cafe – Ari Korner

The Brooks Brothers
Red Fleece Cafe

Introducing a cafe as part of the shopping experience, the goal of the new Brooks Brothers venture was to increase foot traffic and delight customers with the brand. I provided the brand identity and led the execution and cross-team collaboration through all facets of the project, from launch to expansion.

Client: Claudio Del Vecchio
Role: Art Direction + Design
Company: Brooks Brothers

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