Paramount+
Brand Identity Exploration
Early phase identity exploration for Paramount+, the debut subscription streaming service owned and operated by Viacom/CBS. Work included logo ideation and concepting to inform/inspire brand direction for launch.
Client: Viacom/CBS
CD: Daniel Dörnemann
Role: Design
Agency: LoyalKaspar
Research into the brand uncovered fantastic images from the golden age of cinema and Paramount's position as a leader. The heritage from this era was used as a springboard to influence custom typography and creative storylines surrounding the rebrand.
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