MTV Brand Identity Refresh – Ari Korner

MTV Brand Refresh

A departure from the Helvetification and a return to its roots. A new take on the DNA of what made MTV, MTV: patterns, colors, movement, sound, and all the memories of growing up with one of the most formative brands of my youth. Ideation, concept, design, and selected proposal for MTV's brand refresh with the team at LoyalKaspar.

Client: Viacom/CBS
CD: Chris Harmon
Role: Art Direction + Design Lead
Agency: LoyalKaspar

mtv_heritage03

Patterns

MTV_Frames

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tuneIn_hierarchy02b

tuneIn_hierarchy01b

tuneIn_hierarchy01aa

Wild_lg

Catfish01

Catfish02

DSL02

DSL01

DSL_Roku

Siesta_Roku

VIEW PROJECTS

Old Edwards Inn & SpaWebsite

Brooks Brothers Red Fleece CafeBrand Identity

MTV Brand Identity RefreshBrand Identity

Paramount+Identity

Xfinity / Winter OlympicsWebsite + Mobile

Xfinity / Sing 2 Holiday PromoCAMPAIGN

Fat Tire BeerCampaign

Brooks Brothers / Loyalty ProgramBrand Identity

Brooks Brothers Brand CreativeBrand Campaign

Viacom Fast ForwardCampaign

Brooks Brothers / Responsive RedesignWebsite + Mobile

Book Jacket DesignDesign + Illustration + Lettering

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