MTV Brand Refresh
A departure from the Helvetification and a return to its roots. A new take on the DNA of what made MTV, MTV: patterns, colors, movement, sound, and all the memories of growing up with one of the most formative brands of my youth. Ideation, concept, design, and selected proposal for MTV's brand refresh with the team at LoyalKaspar.
CLIENT: Viacom/CBS
CD: Chris Harmon
ROLE: Art Direction + Design Lead
AGENCY: LoyalKaspar
VIEW PROJECTS
MTV Brand RefreshBrand Identity
Paramount+Brand Identity
Brooks Brothers Red Fleece CafeBrand Identity
Brooks Brothers MarketingBrand Campaign
Brooks Brothers Site RedesignWebsite Design
Book Jacket DesignDesign + Illustration + Lettering