Paramount+ Brand
Identity Exploration
Early-phase identity exploration for Paramount+, Viacom/CBS's debut subscription streaming service. Developed logo concepts and visual directions to shape and inspire the brand identity for launch.
CLIENT: Viacom/CBS
CD: Daniel Dörnemann
ROLE: Design
AGENCY: LoyalKaspar
Research into the brand uncovered fantastic images from the golden age of cinema and Paramount's position as a leader. The heritage from this era was used as a springboard to influence custom typography and creative storylines surrounding the rebrand.
VIEW PROJECTS
Old Edwards Inn & SpaWebsite
Brooks Brothers Red Fleece CafeBrand Identity
MTV Brand Identity RefreshBrand Identity
Paramount+Identity
Xfinity / Winter OlympicsWebsite + Mobile
Xfinity / Sing 2 Holiday PromoCAMPAIGN
Fat Tire BeerCampaign
Brooks Brothers / Loyalty ProgramBrand Identity
Brooks Brothers Brand CreativeBrand Campaign
Viacom Fast ForwardCampaign
BrooksBrothers.com RedesignWebsite + Mobile
Book Jacket DesignDesign + Illustration + Lettering