The Brooks Brothers Red Fleece Cafe

Introducing a cafe as part of the shopping experience, the goal of the new Brooks Brothers venture was to increase foot traffic and delight customers with the brand. I was brought aboard the design team to provide the brand identity and lead execution and cross-team collaboration through all facets of the project, from launch to expansion.

Credits
Client.........Claudio Del Vecchio
Role............AD,Design
Company....Brooks Brothers

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rfcafe_half_exterior02
rfcafe_half_neon
rfcafe_full_pad03
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rfcafe_half_suit
rfcafe_half_window

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