Brooks Brothers Red Fleece Cafe
Identity design, art direction, print/digital design for The Red Fleece Cafe. Featuring a cafe as part of the shopping experience, the goal was to increase foot traffic and introduce new customers to the brand. I was brought aboard the BB team to provide the brand identity and wore many hats - from research and ideation with the CEO, to design liaison between Stumptown Coffee, construction, marketing, pr, copy and hospitality. 

© 2021 Ari Korner