rfcafe_hero@2x

Brooks Brothers Red Fleece Cafe
Identity design, art direction, print/digital design for The Red Fleece Cafe. Featuring a cafe as part of the shopping experience, the goal was to increase foot traffic and introduce new customers to the brand. I was brought aboard the BB team to provide the brand identity and wore many hats - from research and ideation with the CEO, to design liaison between Stumptown Coffee, construction, marketing, pr, copy and hospitality. 

rfcafe_cups
rfcafe_half_exterior02
rfcafe_half_neon
rfcafe_full_decal04
rfcafe_full_pad03
rfcafe_full_insta02
rfcafe_half_woman02
rfcafe_half_window
rfcafe_half_suit

View More Projects Below

Paramount+Identity Design

MTV Brand RefreshBrand Identity

Old Edwards InnVisual Design

Fat TireBranding

Brooks Brothers RedesignDigital Design

© 2021 Ari Korner