MTV_logo

MTV Brand Refresh
An intimidating brand to touch. A departure from the Helvetification and a return to it's roots. A new take on the DNA of what made MTV, MTV: patterns, colors, movement, sound, and all the memories of growing up with one of the most formative brands of my youth. Ideation, concepting, design, and selected proposal for MTV's brand refresh with the team at loyalkaspar.

mtv_heritage03
Patterns
MTV_Frames
Wild_lg
Catfish01
Catfish02
DSL01
DSL02
DSL_Roku
Siesta_Roku

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© 2021 Ari Korner