MTV Brand Refresh

A departure from the Helvetification and a return to its roots. A new take on the DNA of what made MTV, MTV: patterns, colors, movement, sound, and all the memories of growing up with one of the most formative brands of my youth. Ideation, concept, design, and selected proposal for MTV's brand refresh with the team at LK.

Credits

Client: Viacom/CBS

Creative Direction: Chris Harmon
Role: Design
Agency: LoyalKaspar

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Patterns
MTV_Frames
Wild_lg
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DSL_Roku
Siesta_Roku

© 2022 Ari Korner