MTV Brand Refresh

A departure from the Helvetification and a return to its roots. A new take on the DNA of what made MTV, MTV: patterns, colors, movement, sound, and all the memories of growing up with one of the most formative brands of my youth. Ideation, concept, design, and selected proposal for MTV's brand refresh with the team at LK.

Credits
Client:.........Viacom/CBS
CD...............Chris Harmon
Role.............Design
Agency.........LoyalKaspar