Early phase identity exploration for Paramount+, the debut subscription streaming service owned and operated by Viacom/CBS. Work included logo ideation and concepting to inform/inspire brand direction for launch.
Research into the brand uncovered fantastic images from the golden age of cinema and Paramount's position as a leader. The heritage from this era was used as a springboard to influence custom typography and creative storylines surrounding the rebrand.
View More Projects Below
Xfinity + Beijing Winter OlympicsWebsite Design
Xfinity + Sing 2Website Design
MTV Brand Identity RefreshBrand Identity
Avec NousVisual Design
Old Edwards Inn & SpaVisual Design
Fat TireBranding
Red Fleece CafeBranding
Brooks Brothers Site RedesignDigital Design
My Brooks RewardsBranding
Viacom Fast ForwardBranding
Brooks Brothers Brand CreativeBranding
Book Jacket DesignBranding
© 2023 Ari Korner