Paramount+ Brand Identity Exploration

 

Early phase identity exploration for Paramount+, the debut subscription streaming service owned and operated by Viacom/CBS. Work included logo ideation and concepting to inform/inspire brand direction for launch.  

CREDITS

Client.........Viacom/CBS
CD..............Daniel Dörnemann
Role...........Design
Agency.......LoyalKaspar

ParamountLogotype01b
ParamountLogotype02
ParamountLogotype03
Paramount_ID01b
Paramount_ID02
Paramount_ID04
ClassicParamount03

Research into the brand uncovered fantastic images from the golden age of cinema and Paramount's position as a leader. The heritage from this era was used as a springboard to influence custom typography and creative storylines surrounding the rebrand. 

Para_Billboard_Mockup_C
GoodFight_02
ParaPlus_Square02
OOH_3up_Mock_01
Parmaount_Poster_Wall_2

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ALL WORK ¬© 2024