Paramount+ Brand Identity Exploration

Early phase identity exploration for Paramount+, the debut subscription streaming service owned and operated by Viacom/CBS. Work included logo ideation and concepting to inform/inspire brand direction for launch.  

CREDITS

Client.........Viacom/CBS
CD..............Daniel Dörnemann
Role...........Design
Agency.......LoyalKaspar

Research into the brand uncovered fantastic images from the golden age of cinema and Paramount's position as a leader. The heritage from this era was used as a springboard to influence custom typography and creative storylines surrounding the rebrand. 

ALL WORK © 2024