Brooks Brothers Red Fleece Cafe

Brooks Brothers Red Fleece Cafe

ROLE: Brand Design, Art Direction, Print/Digital Design

The Red Fleece Cafe opened it’s doors to the Flatiron neighborhood of NYC in November of 2016. Featuring a cafe as part of the shopping experience, the goal was to increase foot traffic and introduce new customers to the brand. I was brought aboard the BB team to provide the brand identity and wore many hats - from research and ideation with the CEO, to design liaison between Stumptown Coffee, construction, marketing, pr, copy and hospitality. 

Role: Brand Design, Art Direction, Print + Digital Design

The Red Fleece Cafe opened it’s doors to the Flatiron neighborhood of NYC in November of 2016. Featuring a cafe as part of the shopping experience, the goal was to increase foot traffic and introduce new customers to the brand. I was brought aboard the BB team to provide the brand identity and wore many hats - from research and ideation with the CEO, to design liaison between Stumptown Coffee, construction, marketing, pr, copy and hospitality. 

ROLE: Brand Design, Art Direction, Print + Digital Design

The Red Fleece Cafe opened it’s doors to the Flatiron neighborhood of NYC in November of 2016. Featuring a cafe as part of the shopping experience, the goal was to increase foot traffic and introduce new customers to the brand. I was brought aboard the BB team to provide the brand identity and wore many hats - from research and ideation with the CEO, to design liaison between Stumptown Coffee, construction, marketing, pr, copy and hospitality. 

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